To increase business profits there are only FIVE areas of Marketing & Sales that you should be concerned with. At ActionCOACH® we call those the “5 Ways”, and massive results are possible by achieving only small improvements in each of these areas:
1. Number of Leads
How many potential clients do you attract?
2. Conversion Rate
How many leads do you convert into clients?
3. Number of Transactions
How many times a year do your clients buy?
4. Average Dollar Sale
How much do they spend each time they buy?
5. Margins
What is the gross or net margin your business achieves?
This simple but effective system of evaluating your business in terms of marketing and sales efficiency allows
us to benchmark where we are right now, select strategies and tactics from the ActionCOACH resources—
strategies that have worked with thousands of businesses just like yours all over the world.
Once you have selected the strategies for your business, we will work on implementing them together and
Testing and Measuring the results. Our objective will be to reduce acquisition costs and increase lifetime
values of your “A” grade clients to your business.
The table below gives the figures for a client. By improving each of the 5 Ways by only 10%, you can see what the effect is on the Revenue & Profit
Now let’s take a look at what happens when we complete the math in the second column:
That’s a massive 46% increase in Revenue & 61% increase in Profits!
Download your blank worksheet & instructions to complete your own 5 Ways HERE.